Building B2B Marketing | Zavvy Training Library

Stop the marketing busywork, start focusing on full-funnel impact

Become a more well-rounded marketing leader in 5 weeks.

This cohort-based course includes teaching, peer feedback & discussion, feedback from Emily, Q&A, templates & resources, and Slack conversations with Emily.

Key Outcomes

Confidence managing & planning across all of marketing

• Crash course in setting strategy & hiring across major sub-functions of marketing: PMM, content & community, and growth marketing.

• An improved hiring (full time or contractor) plan

An actionable marketing strategy, plan & OKRs

• Updated OKRs beyond just KPI goals

• Brand perceptions & positioning for your startup

• A clear map of your funnel and growth levers

New frameworks for planning, prioritizing & executing

• Understand MKT1’s Fuel-Engine and Pi-shaped marketer concepts

• Master MKT1's Goals-Audience-Creative-Channel (GACC) framework for aligning your team and company

A network of peers to help you improve as a marketing leader

• Uncover blindspots so you can learn and improve your skillset

• Meet marketing leaders at B2B early & growth stage startups—with an emphasis on staying in touch

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About the training provider

Maven is an online platform that provides professional training for individuals and businesses across a range of industries. With a focus on practical, hands-on learning, Maven offers a wide range of courses and certifications that are designed to help individuals acquire the skills and knowledge they need to advance their careers, as well as help businesses upskill their teams and stay ahead of the curve.

Here are some key features that make Maven stand out:

Expert instructors: Maven's courses are taught by industry experts with real-world experience in their respective fields, ensuring that students receive practical, up-to-date training that reflects the latest industry best practices.
Flexible learning options: The platform offers a range of learning options, including on-demand, self-paced courses, as well as live online training sessions and in-person training events.
Customized training solutions: Maven also offers customized training solutions for businesses seeking to upskill their teams, including tailored training programs designed to meet specific business needs.
Wide range of course offerings: Maven's course offerings cover a wide range of topics, including project management, digital marketing, data analysis, leadership, and more.
Certification programs: Maven also offers a range of certification programs, providing individuals with industry-recognized credentials that can help them advance their careers.

With its expert instructors, flexible learning options, customized training solutions, wide range of course offerings, and certification programs, Maven is an excellent choice for individuals seeking to advance their careers, as well as for businesses seeking to upskill their teams and stay ahead of the curve in their respective industries.